When people talk about the stock market crash of 1929 and the 90% decline in U.S. stocks between 1929 and 1933, most of the focus of this rollercoaster ride falls on the industrial stocks, such as Radio Corporation of America, and others that flew high before collapsing after October 1929. In reality, the bull market of the 1920s had more of an impact upon utility stocks and bank stocks than it did on industrial and railroad stocks. This is illustrated in the chart below that shows the path of railroad, industrial, utility and banking stocks between 1923 and 1933. Although few realize it, the real bubble in 1929 occurred in bank stocks, especially the money center bank and trust companies located in New York City. Between 1923 and 1929, railroad stocks doubled in price, industrial stocks quadrupled in price, utility stocks increased six-fold and bank stocks increased ten-fold in price.
It is important to remember that it was in 1929 that Dow Jones introduced their utility average. Utility stocks participated in the bull market for two reasons, leverage and a merger mania. Throughout the 1920s, utility stocks were consolidating at a furious pace. Before the 1800s, each city had its own utilities for electricity, gas, water and street railways. During the 1910s and 1920s, not only did all the utilities of a given city often consolidate into a single utility, but utility holding companies began acquiring utilities in different cities. Holding companies, as opposed to operating companies, could use leverage to acquire more and more utilities and operate across state lines, creating large companies whose profits grew rapidly. Samuel Insull epitomized this behavior as he consolidated utilities in Chicago and the surrounding area creating a utility empire which eventually collapsed in the 1930s.
Banks and Trust Companies Begin a BubbleUntil the 1920s, the primary assets of banks were small business loans. In the 1920s, banks began emulating department stores and went after individuals, offering their customers every type of service possible including personal installment loans, mortgage lending, and providing safe deposit boxes and trust departments. In addition to this, banks began underwriting securities, making loans on shares and provided margin lending for investors. Until the 1920s, unit banking, only allowing one location for any bank, was the law of the land, but in the 1920s some states, such as New York, began allowing branch banking and California allowed statewide banking. Thus, banks were encouraged to take over other banks. State banks could only operate within a single state and nationally chartered banks could only have one branch. When states began allowing state chartered banks to have branches, this put national banks at a disadvantage until the McFadden Act was passed on February 27, 1927 which put state and national banks on an equal footing. National banks located in states that allowed branching were also allowed to open branches. In exchange for this concession, national banks were not allowed to operate across state lines until the 1980s, though bank holding companies were granted this right in the 1950s. As a result, a merger frenzy occurred in the 1920s in which banks consolidated with other banks. Most banks were acquired with new shares, not with cash. Since it was easier to issue new shares than spend cash, bank stock prices started to rise rapidly. As the bull market pressed on, speculators borrowed money to purchase more shares and this helped to increase bank profits making the acquisition of other banks even more attractive. A virtuous circle of higher bank profits, more lending and rising bank stock prices from acquisitions created a banking bubble which could only end with a crash. On September 19, 1927, the NYSE allowed bank stocks to list and trade on the floor of the NYSE for the first time in 54 years, moving the banks out of the Department of Unlisted Securities. A dozen banks, including the Chemical National Bank, Bank of Manhattan and First National Bank listed on the NYSE, though all of them had delisted by 1930.
Banks Stocks Become UnaffordableBank stocks traded at incredible prices until a wave of stock splits in 1929 brought shares back to earth. Sixteen New York City bank or trust stocks traded at over $1000 in 1929, and shares in the First National Bank of New York, which had already had a five-for-one stock dividend in 1901, traded at $8200 in September 1929. By contrast, average per capita annual income in the United States in 1929 was only $750. Bank stocks led the way in the bull market of the 1920s; however, this fact has been ignored because most bank stocks traded over-the-counter in the 1920s and there was no daily index of bank stocks that traders could keep track of. Since bank stocks and shares in trust companies were not listed on the NYSE and did not trade on a daily basis, only bid and ask prices were available for many of the companies. Moreover, bid and ask prices were only published on a weekly basis, so calculating a daily index was just not possible. Nevertheless, Standard Statistics calculated a weekly index of money center (i.e. New York) bank stocks. Moody’s started calculating a monthly index of Bank Stocks in 1929, at the height of the bubble, as well as an index of bank yields. In September 1929, as a result of the bubble, banks stocks had an average dividend yield of only 1.35%. Not surprisingly, the capitalization of banks exploded in the 1920s. Both the National City Bank of New York (later Citicorp) and the Bank of New York had capitalizations over $1 billion in 1929 placing them in the top 10 of all stocks in the USA by capitalization. This made those banks worth more than Sears, Standard Oil of New York and Chrysler, among others.
Bank Stocks CollapseThe bigger they are, the harder they fall. Thousands of smaller banks went bankrupt in the 1930s and even shares in the larger banks fell by 90% or more in the next four years. The Banking Act of 1933 (Glass-Steagall) left banks heavily regulated until the 1980s. Regulation limited the profits of the banks and it took decades for them to recover. Even in 1985, S&P’s Money Center Stock Index was still below its 1929 peak, a level the Dow Jones Industrial Average had passed in 1954.